AKSHAY KUMAR – A TRULY SOCIALLY CONSCIOUS SUPERHERO

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April 10th 2018 marks one year since the launch of Bharat Ke Veer

Akshay Kumar continues his work as brand ambassador for Swachh Bharat

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 Akshay Kumar is known to choose films with important social issues at their core. His most recent release, Pad Man, has been one of the driving forces for challenging the stigma around menstruation in India. In a similar vein, his 2017 feature film ‘Toilet: Ek Prem Katha’ emphasised the importance of improving sanitation conditions in India, and the important need to address the open defecation crisis.

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Away from the silver screen, Akshay Kumar uses his stardom and platform as one of India’s most socially conscious actors to lend his voice to causes such as Bharat Ke Veer, an initiative launched by Akshay Kumar a year ago which provides a platform to help the families of fallen soldiers. On April 9th, Akshay Kumar took to Twitter and announced that it has since raised Rs. 29 crores:

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2 COMMENTS

  1. Well done Akshay- celebrities like Big B and AK have the ultimate privilege to be very persuasive role models for millions. As long as the message is driven home that each of us are stake holders in keeping our surrounds clean with the local authorities assisting and facilitating waste disposal. Keep up the good work

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